Where do you rank?
Gone are the days when you could rely on phone books and neighbors to spread the word; we are in a fast-paced world of online activity, and that includes your practice! 77% of health seekers turn to search engines to find their healthcare provider! Let’s just say, your online presence matters! At EOS Healthcare, we know what it takes to grow your practice’s online exposure.
We start with the foundations of digital marketing: websites, social media, email and more. Any practice needs to have the essential basics for prospective patients checking out the practice, current patients needing information, and community awareness. This involves well-built websites built with best-practices to help your practice stay current online. We also focus on building the basics of a solid online presence with social media plans and email marketing tools.
Grow Your Online Marketing
Once you have the foundations in place, you can focus on growing your exposure through online marketing. EOS Healthcare uses data to provide paid advertising options online, as well as proactive search engine optimization strategies to help you ensure that you are the first thing people see when they are on a search engine. Our design and copywriting teams are here to help you craft winning digital advertising campaigns every time!
We’re big believers in the power of data, and digital advertising provides you with a ton of it! Digital advertising can, and should, be targeted to specific audiences based on your ideal target audience. You can use big data to power your marketing campaign. On the flip side, you’ll also receive valuable data in return. As opposed to more traditional marketing approaches, we can track specific users’ behaviors down to the specific pages and links they clicked on, where they went, and so much more. The amount of information you can learn from marketing campaigns is truly endless! Our marketing reports give you detailed information about how your advertising campaigns performed and what can be done in the future to make them even more effective!
The Pieces to the Online Puzzle
Responsive Web Design
As of April 21st, 2015 search engines are heavily favoring mobile responsive websites. What this means is you need one website that expands and contracts to whichever device the viewer is using. No more separate mobile sites. One site, a consistent experience and fresh content…that is what Google wants.
Put your website to the test and open it phone, tablet and computer. If the experience is not consistent and easy to navigate we can help. Having a mobile responsive website is crucial to an effective online marketing puzzle.
Search Engine Optimization (SEO)
An effective SEO campaign starts with your website. It needs to be responsive and structured with your SEO goals in mind. While having a mobile responsive site is key, there are additional on-site tactics that can be utilized to ensure optimal results.
Once the foundation is set, an ongoing SEO campaign will start to increase your rankings for relevant keywords. We will show you which keywords are being searched the most in your area before launching the campaign and month after month you will see your efforts pay off.
Pay Per Click (PPC)
While a SEO campaign takes time to show return, Pay Per Click (PPC) campaigns can show immediate results. PPC campaigns are successful with smart, targeted strategy and must be tweaked and adjusted as the campaign grows.
Each month, our clients are provided with an online marketing report that shows the progress of their campaign. This not only keeps our clients on top of their marketing but also holds us accountable as your strategic partner.