The Top Ten Common Mistakes People Make on Their Website
The success of your practice likely depends on your reputation. Just like your staff and your office, a website is a reflection of your business. The most successful practices offer a great experience both in-house and online. You should do the same! Avoid these top ten website mistakes below and you just might be off to a great start!
1. Not responsive
All websites should use responsive design. This should be a no brainer since mobile usage is on the rise. However, it is forgotten far too often and that's a problem. If mobile devices are the tools of the present that means most users will want to experience mobile-friendly websites that are fully functional.
2. No search bar
The search bar is a key element of any website and your practice should not underestimate its importance. Not only should your website have a search bar but it should also provide clear information and answers to the searched question. Patients will use the bar to find relevant information so make sure you take time to create this feature in a way that best serves your clients.
3. Poor photography
When people enter a website that has bad graphics, they often lose trust in that business. If a practice can't take the time to make their website look nice, that might lead a client to think the practice rushes through everything else too. You don't want patients to stereotype your business and make rash judgments. Take your time and have professional photos taken for your website or use a professional image gallery like Adobe Stock. Appearance does matter.
4. Not enough text
Yes, too much text can be a bad thing. But too little text is a bad thing, as well! Patients come to a website to search for more information and if there's not enough content for them to browse through, they won't be able to find answers or learn more about what you do. Make sure you properly summarize your business and list the most important things that your clients will want to know.
5. Broken links
When a patient clicks on a link, he or she is likely interested in learning more about your business. If a patient clicks on a broken link, he or she might get frustrated with the lack of information provided and leave the site altogether.
6. Not updating a website
Things change over time and it is the same for businesses. If you have new specials, new employees, or anything else that is useful for your patients to know, it should be changed on the website. Patients want to feel comfortable with their medical practice and this will allow them to stay in the loop and feel comfortable with their doctor or dental office!
7. Poor colors
A business website should look professional and reflect the business’ image and values. If a company's logo and colors are typically blue, the website probably shouldn't have yellow and orange on it. Not only do these colors stray away from the business’s colors but they can be hard to read.
8. Confusing navigation
If your website’s navigation doesn't take a user from a logical point A to a corresponding point B, it's not doing its job. Patients want an easy and user-friendly experience on a website. Clear navigation is a huge part of that.
Take the time to logically organize your website’s content. Make it look crisp and clear. Utilize white space and don't overdo it or else patients will feel overwhelmed.
10. Lack of personality
It may be just a website, but it should reflect more than words on a page. Your business likely has its own personal feel to it and your website should reflect just that. You want your clients to get a feel for the way your business is in real life every time they use your website.