How's your website REALLY doing?
In today's day and age, a website acts as a virtual storefront and for some businesses, it even takes on the alternative role of a traditional brick-and-mortar office. It's one of the first things that a customer goes to and sees when he or she becomes intrigued by a company's services. It's a place that nurtures potential clients. Because of that, it's crucial that your website is up to par with your business.
You might offer the best services in the world but if your website is not performing well, few people will truly be able to see what kind of quality you can provide them with. When it comes to tracking website performance and capability, it's easy to get overwhelmed. There are multiple different tests and tons of different stats that you can use to get an idea of how your website is doing.
This is a great starting point for your website. When it comes to views, there are two ways to look at it: visits or visitors. A visitor counts as one person, but this person could give multiple views. A view is how many pages a visitor looks at. From this, you can see your bounce rate which means how many people come on your website and don't end up clicking on any other pages other than the initial one.
Time on website
If a person enters your website and leaves immediately, it's likely because this person wasn't impressed with what they saw or the website was not working properly. This means you either need to ramp up your content or you need to test that the page is loading and displaying correctly. The first time someone comes on your website might be your one chance to impress them. You don't want to lose potential customers right off the bat.
When creating a website, you should have some ideas in mind regarding what action you want your customer to perform. You might want them to subscribe to an email list or download an e-book. You might even want them to fill out a submission to get more information. Whatever it is, make sure you have a way to track it so you know if you are being successful and achieving desired results.
Test your site
Google offers a great tool (https://testmysite.thinkwithgoogle.com/) where you can check three different things about your website including mobile friendliness, mobile speed, and desktop speed. Tests like these are a great way to see how your website is performing. If the results don't look that good, then you will see where your weaknesses are and you will have some action items on what to fix.
There are multiple things you can do in order to stay on top of your website performance. There are tons metrics and tons of tools available at your disposal so do your research and see what best applies to your business. Always make sure that your website is in top condition.