Branding Matters - Why You Should Care About Your Logo


Take a moment and think about McDonald's, Starbucks, Facebook, or Amazon. What was the first thing that popped into your head when you thought about each of these businesses? Aside from the obvious thought that all of these are successful companies, I bet one of the first things that popped into your head when thinking about these companies was their logos. The kind of logos that you would notice anywhere you went, on any billboard, and on any delivery truck. The kind of logos that you can't forget. This is the kind of logo you should strive to have for your business. Though owning a dental practice may not be the same as owning Facebook, the importance of a logo is the same with any business. Your dental practice should take notice.

Why is logo so important you might ask? Think of it like a first impression. A logo is similar to an introduction or a handshake. It could even be compared to the judgement someone might make about you based on your outfit. For your dental practice, your logo is the first thing a potential customer will notice and it will influence how they feel about your business. If your logo is unprofessional or tacky, that reflects poorly on your dentists and their services. Ultimately, a logo is a big part of your image and especially in the medical field, image is everything.

It's not only important to make sure you understand why a logo is important, but it's also crucial to understand what makes a well-designed logo. There are many things that come into play but we'll keep it to the basics. So you've named your dental practice and you're ready to take the next step with your branding. When designing a logo, you will want it to reflect the name of your practice. If it's something like "Better Smile Dentistry," what type of things would reflect the name? Next, it's time to think about typography. The font you use is a huge part of the design. Not only should it be easy to read, it should stand out (just enough but make sure to avoid overdoing it). Many businesses get caught up in the status quo and stick with a basic font. You don't need to be boring. It's okay to break away from this as long as it is done tastefully. Another important thing to consider is color. As we all know, different colors have different associations. Decide whether you're trying to be bold, calming, subtle and make sure there's a reason behind it. Once you have considered all of these things and have a strong direction in mind, allow multiple different logo variations to be created. It's good to have similar, adaptable options to mix it up for different uses.

If a logo is the face of your dental practice and brand, make sure that face is warm, welcoming, and professional. A logo has the potential to make or break your business!

Valerie Morris