How to Beat the Competition for Your Practice
In any business and in any industry, competition is normal and the medical field is no different. Everyone needs a dentist or a doctor at some point, right? Because of this, your practice should have no trouble surviving, right? Wrong.
Yes, competition is normal. But the assumption that you will stay in business without any effort is incorrect. There are countless doctors and dentists in the U.S. working to earn business every single day. That means your practice needs to stand out! Here are some tips to set you apart from the rest.
1. Make digital marketing a priority
Most practices have a website, but today you need to go above and beyond. It is highly recommended to have some sort of PPC budget so you are not relying only on organic traffic. It should be the goal that you are one of the top practices that come up when someone Google searches practices in your area. Not only that, but you should always keep SEO in mind. A great way to rank at the top of a search engine is to have a blog with keywords that related to your business.
2. Maintain a fun vibe in your office
It goes without saying that doctor and dental visits aren't typically on people’s list of favorite things to do. Often times, people have negative associations with visiting medical offices. Try to erase this stigma and have an office that stands out from the rest. Whether it's fun furniture, fun branding on your marketing materials, or colorful paintings on the walls - make an office feel like an enjoyable place to be. Avoid the old, outdated, dim offices that keep people away.
3. Remember that people like to feel special
Customer service is an important part of any business. It is true that doctors and dentists have tons of patients that visit their offices and it's impossible to remember everyone's name by heart. But making some notes on a patient file each time they visit to remind you of who they are and looking over their records before their next visit can make it seem like you know what's going on with them. More importantly, it will make them feel that they're not just another number. Patients remember their doctor/dentist and it's no fun when their doctor/dentist doesn't remember them back.
In this day and age, it's simply not enough to be average. You must step up your game and go the extra mile. You will reap the rewards if you put the time in!