Digital Marketing Trends for 2018: The trends to watch for in 2018 to market your practice

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Never constant, digital marketing is always changing. Each year, the capabilities of this exciting marketing space develop and new features, new algorithms and new advertising opportunities provide marketers with great ways to reach consumers. The functionalities of digital marketing often seem endless and it takes time to master the many different facets of it. With so many opportunities, it's easy to feel overwhelmed but the great thing about digital marketing is that you can alter your strategy almost immediately in many scenarios. Make sure to allocate time to research and time to test different strategies and figure out which methods work best for your goals. In the new year, take chances but also be smart. With the right mix, digital marketing can take your business to the next level.

Here are some top digital marketing trends to watch in the upcoming year. Make 2018 an exciting one for you and your business!

Video marketing

While this isn't a necessarily new or surprising trend, video marketing continues to capture the attention of various audiences. Entertaining and lively, video captures people in a different way- unlike traditional print advertising or text ads. Video marketing has taken over many of the popular social media channels as many individual videos become viral on the daily. With the right story and the right message, using video is a great way for marketers to grab the attention of their target audience.

Live stream

Live stream has become increasingly popular and will continue to engage consumers in the new year. Consumers love live stream content because it's instantaneous and it's in real-time. It creates a great user experience because consumers essentially feel like they're part of something even when they're in a completely different location than where the actual event takes place. It caters to the human desire for convenience and the ability to be anywhere at any given time.

Personalization

With so many marketing tools available, personalized content is a no brainer. Creating a positive user experience should always be a top goal and personalization can provide this for the consumer. People want to feel like they matter and generalized emails can come across and annoying or as spam. Use the many available tools to hone in on your marketing efforts and drive consumers to your business.

Artificial Intelligence (AI)

Artificial intelligence has become an integral part of our daily lives. It not only completes tasks in a smarter way than humans, but also more efficiently too. From chat bots, to search engine marketing to PPC, AI is meant to provide people with better information, better resources, and to make the world more connected. When used in marketing, efforts can be more effective.

As the year comes to a close, and 2018 begins to ramp up, think about your goals and how you want to achieve them. The opportunities are endless with enough planning and preparation.