Dealing With Competition in Your Market
Owning and operating a medical practice is not a proprietary business. With such a large human population, society needs an abundance of doctors and medical professionals available. It is likely that your practice will be one of many in the city or county that you operate in as most cities are too big to have only one doctor’s office. Competition is a very real reality of owning a business in this field but you shouldn't let that discourage you. Instead, find ways to stand out in the community and get your name out. Worry about making your business the best it can be and the rest will take care of itself.
1. Marketing is key
Sometimes, you have to spend money to make money. When competition is present, you cannot simply exist and expect business to come flying through the door. Your practice must do all that it can to grow its client base. Today, both digital marketing and advertising are a huge part of business. Not only do you want people to find you when searching online for a practice, but you also want them to see your ads when they're simply just browsing online. Google AdWords offers a variety of paid advertising types that cater to different budgets. It's worth looking into. In addition, social media marketing is key too. If you can connect with clients on a more casual basis with interesting content, this can be shared and spread to larger audiences. Combining paid and organic media is a balanced marketing plan.
2. Support local events
Instill good faith into the community by supporting and sponsoring local events. This is a great way to show your commitment and pride in the community, and to also increase brand awareness. Local community events will attract people in your demographic, creating a great opportunity for you to stand out to locals that are in need of a new practice. These are also great places to network, as well. Show up, meet people, shake hands and let the community know who you are and what you stand for! This can help create trust in you as a medical professional and can result in more business.
3. Customer service is critical
In addition to increasing brand awareness and making your business known in the community, also remember to control the controllables. Make sure to take care of your current customers. This will keep them satisfied and will give them a reason to refer your practice and generate word-of-mouth awareness around your business. Happy customers are a big asset because they can advocate for you and encourage others to give your practice a try. This is also important because if your current customers are not happy, you risk losing them to the competition. When other practices exist nearby, customers know they can switch anytime service starts lacking.
Competition is bound to exist, so prepare for it and worry about what you need to in order to stay successful.