Office Moves: Marketing Plan Ideas For Moving Locations.

Regardless of why you’re considering a move, moving locations for your practice is a lot to handle.  We’ve helped numerous doctors with location transitions and the implications for marketing, alone, are immense.  As you approach a office move, take some time to plan out your marketing strategy; it will pay off in the end!

  1. Tell your patients!  Tell them ahead of time and tell them often.  As soon as the move is official, start talking about it.  Remember that most patients don’t see you every month, and could get frustrated if they go to an old location without any notice.  Verbally tell your patients at appointments about the upcoming move.  Then, follow it up with reminders on invoices, stickers on appointment reminders, mass emails to patients, and posts on social media sites.  
  2. List out all digital and printed locations where your address needs to change.  Consider that all of your social media profiles, review site profiles (Yelp, Google, etc.), your website, business cards, brochures, signage, and more may need to be changed.  These take time, and often verification, to change.  Some of these can be prepared in advance and you can adjust your address before the moving day.  Others that require verification may require a phone call or postcard at the new location, which may require you to wait until you’re in the new location.  A running list between you and your staff canmake sure that all locations have the most current information to avoid confusion for your patients. 
  3. Print It Out!  Mass mailings to your patients (and new prospective patients!) are great ways for people to be reminded yet again that you have a new location.  You can mail out to people within your own, current patient base, or also include a highly targeted prospective patient list to mail to.  Remember, that mailers of this kind should be well planned and prepped with weeks, sometimes months in advance.  This allows for your postcard, brochure, or booklet to have meaningful impact in your new location.
  4. Understand your new location.  Whether you are moving across the street, or across towns, moving season is a good time to take a look at a location viability study to understand your new area.  You can get a more up-to-date look at the patient mix in your new area, or any changes that may have developed since you moved last.  It’s a great time to have a fresh look at your practice’s community!
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Moving is hard for any practice, but the marketing side doesn’t have to be.  With some careful planning, a few experts to help you out, and a little bit of excitement, marketing your move and your new location can boost your practice a ton! 

Valerie Morris